What is your first thought when you hear the word 'Diet'?
The words that people relate diets to are: suffering, restriction and the association with weight lost. Another thought that we immediately relate to is extremism, with food groups being restricted or even worse removed. Normally diets are designed to get you to your ideal fitness goal and typically end when reached. On a daily basis, we all tend to think 'When will it end?!', if you say you don't then you are lying to yourself. We usually plan to go on a diet for a special occasion, maybe you've planned to get ready for your summer holiday to look beach lean, or you want to look your best on your big day.
Once you have lost weight and you feel happy with the results that you see in the mirror, what comes next - let me explain! You jump ship because you can't cope anymore, you need to reward yourself with copious amounts food, that you would never normally eat. You've stayed the course of the diet, you were strict and fought the urges to go crazy. However, now you've reached your goal you feel you deserve and are owed the right to eat whatever you want. It's weird when you think of it really. Why would we do this to ourselves after spending all that time churning away week after week losing the weight to feel and look our absolute best, when in a matter of weeks we regain the weight plus more.
Who's to blame?